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The Chartered Institute of Marketing (CIM) are unique in the fact that they are not just digital. They know that marketing is complex and that digital activity needs to integrate and align with the broader marketing strategy. The CIM offer a selection of digital marketing courses including modules such as Digital Fundamentals, Digital Strategy and Digital Optimisation. They provide insight into how organisations can implement digital marketing capabilities into their strategic planning.
You can combine a digital module with other modules to build a full marketing qualification, or choose to study an individual Award to start you on your pathway to gaining a full qualification. Wherever you are in your marketing career, we're here to support you in your learning and development to reach your professional goals.
Professional Academy have a long history of pairing students with the right course based on their experience, qualifications and career aspirations so we always recommend talking to an adviser. But below is an overview of the CIM Digital Marketing Qualifications available:
The CIM Foundation Certificate is the starting point for those looking to move into a career in marketing. It is now possible to start your career in marketing with a grounding in the digital fundamentals as well as developing the marketing essentials needed to succeed on your chosen career path.
The CIM Certificate in Professional Digital Marketing includes a digital marketing module which covers the tactical applications and uses of digital within your marketing role. The course is ideal for somebody actively working in a tactical marketing role (Marketing Executive or similar) and allows those studying the course to develop their digital marketing skills.
The CIM Diploma in Professional Digital Marketing holds a unique standing in the marketing qualification environment and has been created for Marketing Managers in which Digital is a core element of their marketing proposition.
Focusing on strategic digital thinking, this qualification allows marketers to build digital strategies to best suit their customers digital journey and improve conversions alongside reimagining their user experience. The course is ideal for marketing managers looking to expand their digital marketing knowledge in terms of applying digital marketing practices to improve your businesses impact across the ever-growing and changing digital landscape.
Are there any other tools I can use to find out the right level for me?
The CIM have a range of assessment tools such as the Qualifications Navigator which is based on your academic experience and knowledge. There is also a Qualifications Navigator from Professional Academy based on your current job role, but in our eyes there is nothing better than talking to someone at the end of the phone, email or over webchat.
If you would like further information, you can visit our CIM Marketing Qualification information page, or contact a qualifications adviser today.
If you are unable to download a prospectus using this form, please contact one of the team either via the webchat, by emailing enquiries@professionalacademy.com, or by calling 01223 365 505, and a qualifications adviser will send you a prospectus.