Marketing Theories Explained: A series of free live events

As more and more people decide to use these unprecedented times to develop their marketing skills, we will be running a series of free live video events focused on our popular marketing theories explained blog series.

These events are ideal for both active learners and those thinking of starting their pathway to a career in marketing as they will focus on the core tactical marketing theories including:

• PESTELE analysis
• SWOT analysis
• The Marketing Mix (7 Ps)
• The Communications Mix
• Consumer Decision Making Process
• RABOSTIC Planning Model

The sessions are hosted by Professional Academy trainer, CIM examiner and all-round marketing maestro Peter Sumpton who also has his own popular marketing podcast.

In each live event (lasting approx. 20 minutes) you will learn valuable knowledge on each theory, how it can be used in practice and ways you can apply it.

Please see below the timetable for upcoming sessions and join via the Microsoft Teams live event link on the scheduled date and time. 

If you are looking to join from a mobile device then you will need the Teams app and a Microsoft Teams logon. Alternatively, you can join as a guest via a web browser on a desktop computer or laptop. The recommended browsers are Google Chrome and Microsoft Edge.

We hope you join us and find the sessions beneficial no matter which stage you are in in your marketing career. If you would be interested in studying a CIM qualification you can find more information on our marketing course overview page or you can book a call with one of our advisers today.