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Professional Academy’s marketing webinars are back on Thursday 15th October 2020 with a brand new series focusing on Strategic Marketing Theories. The amazing Peter Sumpton is returning to host, an experienced marketing pro, Professional Academy tutor, consultant and podcaster.
These completely free webinars are a great way for marketing managers and experienced marketers to expand their strategic knowledge and put some popular tools into practice.
Here’s what we will cover:
In each live event (lasting approx. 20 minutes) you will learn valuable knowledge on each theory, how it can be used in practice and ways you can apply it.
Please see below the timetable for upcoming sessions and join via the Microsoft Teams live event link on the scheduled date and time. Each session will be recorded and will be available to watch on the Professional Academy YouTube channel the following day.
| Marketing Theory | Date & time | Link to join |
| The Marketing Audit | 15th October, 12:30BST | Watch the recording |
| Stakeholder Mapping | 22nd October, 12:30BST | Watch the recording |
| TOWS analysis | 29th October, 12:30BST | Watch the recording |
| STP & the Customer Persona | 5th November, 12:30BST | Watch the recording |
| Ansoff's Matrix | 12th November, 12:30BST | Watch the recording |
| Balanced Scorecard | 19th November, 12:30BST | Watch the recording |
If you are looking to join from a mobile device then you will need the Teams app and a Microsoft Teams logon. Alternatively, you can join as a guest via a web browser on a desktop computer or laptop. The recommended browsers are Google Chrome and Microsoft Edge.
The sessions are open to everyone but are most suited to those in an intermediate to high level marketing position. We hope you find the sessions useful and are in-turn inspired to innovate and strategise more effectively in your business.
If you are interested in expanding your knowledge in strategic marketing, an accredited CIM qualification could help! You can find more information on our marketing course overview page or you can book a call with one of our advisers today.