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 Navigating the current skills gap

Take Your Business to the Next Level in 2025

In a poll we conducted last week, 67% of respondents were optimistic for 2025. In a more in-depth discussion with senior marketing, sales, and management professionals, this optimism was fleshed out as, "We can build on 2024." So, being realistic, how do you take your business to the next level in 2025?

Key Strategies to Level Up in 2025

1. Spend Time Building Your Team

Sounds obvious, but really think about the skills you need to achieve your goals and recruit to that - rather than just replacing like for like when people leave.

2. Invest in Your Team

That is with both time and resource. We are introducing Development Weeks which we will hold every quarter where everyone is encouraged to invest in their personal and professional development. This is a great opportunity to hold appraisals and offer Continuous Professional Development sessions, which don’t have to cost the earth but will reap rewards for the individual and the business.

3. Inspire and Motivate Your Team

The quote, popularly attributed to Henry Ford, that ‘if you always do what you’ve always done, you’ll always get what you’ve always got’ is so true. So, how do you inspire and motivate your team to do things differently – and quite possibly under difficult circumstances? The best way is to give them the opportunity to develop new skills, learn new things, and ultimately look at the challenges in new ways.

How Professional Academy Can Help

Here at Professional Academy, we offer a wide range of learning in three disciplines that are key for any business: Marketing, sales and Leadership and management. You can pick, choose, and tailor a path for each person in your team from short courses to apprenticeships to professional qualifications. With a variety of learning methods from online to face-to-face to inhouse delivery, we can make inspiring and motivating your team an inspiring and motivational journey for the whole business.

Give me a call today , and we can discuss how you can take your business to the next level in 2025.

Martin Hutchins, Managing Director