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LEVEL 3
New 2024 Syllabus Level 3 Foundation Certificate in Professional and Digital Marketing

Who is Level 3 For?

The Level 3 Foundation Certificate in Professional and Digital Marketing is the ideal gateway to a professional marketing career. It is intended for new or junior marketers, or those who wish to switch to a marketing career.

The qualification will provide you with the essential skills you need to start in marketing and enable you to work professionally in a marketing support level role.

Length of Study and Assessment:

One or more of the following is required:

  • The level 3 qualification typically spans 6 months, requiring a commitment of approximately 3 hours per week of direct learning. This timeframe is flexible, allowing you to adjust the duration to fit your work or other commitments. Additionally, you will have extra learning hours for work-based learning, supported self-study, assessment preparation, and assessments.
  • All modules are assessed via an online multiple-choice question test comprising 50 questions to be completed within 90 minutes.
FOUNDATION CERTIFICATE STRUCTURE

The New 2024 Syllabus Level 3 Certificate consists of two modules, one mandatory and one elective. You may choose either of the two electives.

Marketing Essentials
  • Understand the purpose and function of marketing
  • Develop an understanding of marketing mix
  • Understand the concept and application of the marketing mix
Content and Channels
  • How communication channels are used in marketing
  • How to determine the best type of content to use in marketing
  • How to choose the most suitable channels and content for a marketing campaign
Marketing Insights
  • Key market research methods and insights that can be used to inform marketing decisions
  • Understand the key factors that influence consumer/customer behaviour
  • Understand the customer journey and how it impacts relationships
  • How to conduct a marketing audit to inform marketing decision-making

To obtain the Extended Level 3 Certificate you must complete all three modules.

For more information about assessments, please visit our CIM fees page.

"I love engaging with students on the Level 3 Foundation Certificate. It's a great opportunity to build up their basic knowledge within marketing and the best way to start a valued and varied career. These are the Chartered Marketers of the future."

- Peter Sumpton, Level 3 Module Tutor

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